Barriers to Electric Two-Wheeler (E2W) Adoption in India: Consumer perspective
Barriers to Electric Two-Wheeler (E2W) Adoption in India: The consumer perspective Two-wheelers, in general, have always had a special bond with the Indian consumers. Being the ‘vehicle-of-choice’ for common Indians, the ICE 2-wheelers enjoy this distinct status supported by attractive vehicle economics (in terms of both price and fuel) and a fully-developed market. Meanwhile, over the last few years, barely out of the incubative stage and foraying the Indian roads are the electric 2-wheelers. So far, there has been a…