MG Windsor EV : The power behind MG Motor’s Electric leap in India
MG Motors India, a subsidiary of Chinese automaker SAIC Motor Corporation and currently part of a joint venture with JSW Group, has significantly expanded its presence in India’s electric vehicle market over the past three years. The company launched its first electric car in 2020 and has since added many new electric models to its portfolio, contributing to a fourfold increase in EV penetration from FY2023 to FY2025. The rise in EV sales, driven by the company’s expanded offerings and growing customer demand, indicates a strategic focus on electric mobility and highlights MG’s increasing reliance on EVs within its overall sales mix.
Figure 1: MG EV Sales trend and Penetration (FY2023-FY2025)
Source: Vahan Dashboard, JMK Research, Telangana RTO
Currently, MG’s electric lineup covers different segments of the Indian market, including compact city vehicles and premium electric SUVs. This approach enables MG to serve a wide range of consumers by providing various battery capacities and range options for both short urban trips and longer-distance travel.
Table 1: MG Models -its Features and sales % for FY2025
Source: Company website, JMK Research
When compared with its top rivals, MG holds a strong position in terms of price-to-range balance. The MG Windsor EV offers a longer driving range at a moderate price, making it a practical option for customers seeking extended range without a steep price increase. This positions the Windsor EV favorably compared to some other models in the segment. Additionally, MG stands out from competitors like Tata and Mahindra by offering advanced features such as i-SMART connected car technology, 360-degree camera, panoramic sunroof, superior interior comfort, and ADAS level 2—features rarely found in similarly priced EVs.
Figure 2: Price and range comparison of MG with its peers
Source: Company website, JMK Research
Since the launch of the Windsor EV in September 2024, MG’s monthly sales have shown a notable increase. In FY2025, Windsor held a majority share of 47% of MG India’s total EV sales while in overall portfolio of ICE+EV sales, Windsor share is approximately 30%.
Figure 3: Monthly sales of MG Motors
Source: Vahan Dashboard, JMK Research, Telangana Open Data
MG recorded sales of 8,484 units between April 2024 till September 2024. Notable, the period from October 2024 to April 2025 saw a considerable increase, with total sales reaching 26,552 units. The primary contributor to this growth has been the introduction of the Windsor EV in September 2024, which attracted a broader segment of consumers by offering a moderate price and practical driving range.
- Beyond the product itself, MG initially also introduced a Battery-as-a-Service (BaaS) model with the Windsor, removing the upfront battery cost and instead applying a usage-based rental fee. Under this structure, the Windsor is priced at INR 9.99 lakh with a battery rental of INR 3.5/km. Following the success of BaaS with Windsor, MG later extended the program to other models—including the Comet EV (INR 4.99 lakh + INR 2.5/km) and the ZS EV (INR 13.99 lakh + INR 4.5/km)—thereby broadening its appeal. This BaaS model, while attractive to personal users, is particularly beneficial for corporate fleets due to its flexible cost structure and reduced upfront investment.
- Further contributing to Windsor’s adoption were specific ownership features such as a lifetime battery warranty for the first owner, a 60% assured buyback value after three years or 45,000 km, and one year of free access to more than 9,000 public charging points integrated through the MG eHUB app.
- Recently, MG expanded the lineup by introducing the Windsor ev Pro variant, which features a larger 52.9 kWh battery pack offering a range of 449 km, compared to the original 38 kWh version that delivers a range of 332 km. This move positions the company to compete more strongly in the higher-range segment of electric vehicles.
- MG India has announced plans to broaden its EV portfolio, with the MG4 EV to launch this year. This addition is expected to cater to the growing demand for compact electric hatchbacks in the country.
As sales data indicate, the Windsor and its variants have been instrumental in driving MG’s EV volumes, benefiting from limited competition in the INR 14–18 lakh segment that offers a strong blend of range, features, and design. EVs currently make up only 2% of passenger car sales and with only a few EV models available, there is significant room for growth. Expanding affordable, feature-rich EVs in this segment will be key to increasing consumer acceptance and advancing a sustainable automotive future.