India’s Electric Mobility Shift: The Rise of TVS and Bajaj in the Two-Wheeler Market India’s electric two-wheeler (E2W) market has witnessed significant growth in recent years, with legacy manufacturers like TVS Motor and Bajaj Auto making notable strides. Despite facing competition from pure-play electric vehicle (EV) startups such as Ola Electric, Ather Energy, and Ampere Vehicles, these established ICE 2-Wheeler manufacturers have leveraged their experience and infrastructure to capture substantial market share in last 2 years. Their proactive approach in…